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How do classified ads help in online marketing?

If there is anything in digital marketing that you can rely on then they are classified ads. And there are numerous reasons for relying on this form of advertising. It is simple, quick, and cheaper in comparison to others. Also, you can see that it gives quick results.

Free to use….

There are a number of places like ListPe, where you can post free classified ads to promote your business. And you can go on posting any number of advertisements as you want. It is like trying again and again until you succeed.

Readily available….

There is little need for hiring an author to pen free classified ads when anyone with a good understanding of knowledge can write marketing copies. These advertisements are short hence you don’t have to be a wordsmith to write ad copies.

Reusability….

It is only this form of advertising that provides the freedom to recreate ads by making a few changes like keyword placement and form of writing. And you won’t mind making small edits on an ad copy to make it more appealing.

Quick traffic and immediate sale….

A fee ad copy with a short bio of your company in a link pointing to your site will act as a traffic driver for your site. Keywords will target potential customers; crisp ad copy will engage viewers and the link will trigger them to land on your site for more info.

Long term relationship….

This advantage stems from the others. If viewers see your advertisement frequently and, on every platform, they will become familiar with your brand and the products/services offered. And it will certainly be the start of a relationship.

Quick and easy….

It won’t take you more than a couple of minutes in posting classifieds in different platforms. You can even look for tools that can make your task a lot easier.

Convenient targeting….

Divided into different categories that include everything you can think of, classifieds can help in targeting your audiences. You only need to post your ads in the right category and leave the rest of the job on the platform.

Easy tracking….

It is easier to track the results of classifieds. Also, you can quickly make changes to those ad copies that are slow in delivery or that are overlooked by the targeted audiences.

Accommodate needs….

It is easier to address the seasonal variations in the needs, interests, and behavior of targeted audiences with classifieds. You are free to change your advertising pattern to accommodate the needs of the targeted markets.

The Internet is a larger marketplace but at the same time, it is more competitive than the traditional market. While search marketing and social media would remain the prime source of your web traffic, free classified ads would work as an aid to your digital marketing campaigns.

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Classified ads work but only when you follow some rules. Or it will be better to say that you need to take some precautions while writing the classified posts.

Focus on clients….

It is the most important. The ads should look like personalized communication instead of marketing messages. Free classified ads written brands or their founders in mind turn the visitors away.

Know your customers….

Write classifieds from the perspectives of your clients. Read your ads before posting and try feeling like a viewer. If you are able to determine the value of your classifieds for your customers, you can certainly make a difference to your ads.

It’s all about benefits….

People are always interested in benefits. They want to know about things that can make life easy. They are attracted to ads that promise real help. But they dislike the ads that talk more about features.

Be consistent with your ads….

There are many sites where you can place your classifieds. But placing ads on those sites shouldn’t be your objective. For example, you shouldn’t focus on hopping between sites but try to maintain consistency in your ads. They should sound similar. They want to hear from you.

Track progress….

Not tracking the progress of your classifieds won’t lead your campaign to its conclusion. Your ads will give you lessons for future messages. You can learn from the past. For example, if you don’t find good results from the past ads, you can change keywords or format to achieve desired results.

Choose the right platform and category….

You should be careful while choosing a platform and category for placing your ads. It is necessary otherwise your ads won’t reach the right people. Having many platforms and categories sounds great but at the same time it is confusing.

One product at a time….

What if you offer multiple products or services? You can choose to promote multiple products in your ads but it won’t work. It will be distracting for customers. They won’t be able to make a decision on which product to choose. You should follow one classified for one product.

Be truthful….

Avoid making tall claims in your messages. Make sure you don’t say anything that gives false hopes to your clients. There should be less noise in your ads so that the targeted clients can receive the right message.

Strengthen customer service….

Improve your customer service so that the viewers that visit your site or call your office get the right service. It is necessary to make loyal customers otherwise the viewers will start making a negative image about your brand and start avoiding your ads.

Planning ahead….

Before you write a classified, you should plan a campaign for classified ads and follow the rules of the campaigns. And every campaign should have an objective and a follow-up plan. It is necessary for the success of your marketing campaigns.

There are many businesses that post free classifieds ads and draw huge traffic to their sites. They know how to do things in the right manner. Some of these businesses have in-house marketing teams while others work with ad agencies.

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Tips for writing crisp classified ads

Keep it short….

Classifieds are short in comparison to display ads. But you should try keeping them as short as possible. Instead of making the viewers read lengthy posts, you should try saying much in lesser words.

Write interesting posts….

Try keeping your classifieds as interesting as possible. If you are able to generate interest in viewers, you will be able to drive them to your website out of curiosity.

Educate your customers….

Every classified should be for the education of your customers. They should get valuable information in the ads. There will be keywords for targeting target customers but the keywords shouldn’t alien to the ads.

Timing….

Read the mood of customers before posting classifieds so that you give the right message. For example, you shouldn’t sell winter clothes in summer and vice versa. Offer what your customers are looking for.

Competitiveness….

Look competitive. There would be many businesses in your competition and your customers would want to complete with your strength as a business with others. Also, they would want to see you as a winner. If you can then you can get the benefit of classifieds.

Structure of classifieds

A classified has three parts – headline, description and contact details

Headline

How your classified works largely depend on the headline. It would be short, informative, and interesting. It should have keywords but they should look like a part of it. The art of writing a headline is the key to success in classified marketing

Description

It should show what the ad is about. It should give a clear idea about what you want to offer. And it will be better, if it looks like an extension of the headline. You should see it as an opportunity to drive targeted traffic to your site.

Contact details

It is like giving a finishing touch to a classified. It should be like CTA for the viewers. It should encourage them to click on the CTA and visit the site to get more information about the ad.

Get some education before starting writing classified ads

For an idea of how these ads are written, you can look at your competitors. You can check their ads to see how beautiful they are and try doing better than others.

With ListPe classifieds, you can do more like generating organic traffic and adding more followers on social media. Also, you can generate quality leads with the help of targeted classifieds.

Final thoughts

Free classified ads are one of the simpler ways to highlight your online presence and build an online reputation on social media. This way, you can promote everything including your blog, products, and service.

If you count the number of businesses that post free classified ads, you will find every business post classifieds. You should also start taking advantage of classifieds. It is never too late to start a good work.

FAQs

How to start advertising on classified sites?

You can easily find a classified site and post free classified ads about anything related to your blog, website, product, service, business or anything that you want to highlight on the web.

Is there any technicality involved in writing classifieds?

Yes, there is and it is related to different parts of an ad copy. It carries a description that could be up to 100 words or longer, in some cases, or depending on the needs of the brand promoted. Also, it has a heading that should reflect the objective of the advertisement.

Could I go on posting as many classifieds as I need?

Yes, you can. Since it is free and there are many platforms where you can post ads, you can go on posting your ads. But if you are really serious about the result then you should follow a detailed marketing plan.

Would I need paying for classified posting in future?

If you feel that you should buy space in listing websites, you are free to take a decision in this regard. But there is little need to invest money on classifieds when you have the option to post ads for free.

Should I hire an ad agency for help?

It is a great idea as working with a professional is always beneficial. It would cost you a price but you will agree that an experienced digital marketing agency could provide real help. But you can try on yourself to keep it free.

How much time do I need waiting to see results?

Luckily, your classifieds will take little time in showing results. You can see your ad published as soon as it is posted. And if things are done in the right way, you will soon start getting results.

How could I track my classifieds?

Easy tracking is an excellent feature of classifieds. You don’t have to work hard to track viewers as there are trackers that will keep you updated about clicks and views.

Would it be helpful in SEO?

In search marketing, you look for potential customers using keywords. Here, you rely on search results but the ultimate objective is to get organic traffic. And you will be surprised to know that classifieds will also give organic traffic. In the long run, these ads will drive natural traffic to your site.

Will the ads make my site popular?

It is an added benefit of classifieds. The viewers that will see your ads continuously will find your brand familiar and they will start relying on your brand. If you continue posting classifieds, your site will grow in popularity in a short time.

How will classifieds affect my social media presence?

You can easily convert your viewers into followers on social media. And it will be a win-win situation. The classifieds will highlight your presence and give organic traffic in the long run. And those will see your classifieds will become your followers on the social media.

How will the classifieds get visibility?

Classified ads posting sites are high traffic platforms where you will find relevant traffic. Your only job is to post ads and leave the job of traffic generation on the platforms.

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